It uses a number of digital channels such as SEO (search engine optimization), social media, and PPC (pay per click) to lure the audience to the brand of the future. Digital marketing uses the Internet as the primary advertising environment which can be accessed using electronic devices such as computers, laptops, tablets and smartphones.
Internet marketing techniques such as search engine marketing (SEM) and email are an essential part of digital marketing. In addition, this includes non-Internet channels such as Short Message Service (SMS) and Multimedia Message Service (MMS), Callback, and many more. You can check this link right here now to know more about digital marketing.
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All of these different channels are an integral part of digital marketing. Digital marketing is seen as BTL marketing, in essence, because it is aimed at a smaller, more focused group and is used to build loyal customers and generate conversions.
SMO or (SMM), on the other hand, is an industry or part of digital marketing characterized by advertising through social media platforms such as Facebook, Twitter, LinkedIn, YouTube, etc. It is a great idea to use social media for marketing purposes.
Social media relies heavily on user interaction, information exchange and the formation of some sort of community and therefore contains a "social" element. It involves creating artistic content that is presented appropriately to attract the audience to your product or service and create a brand that follows.