Now that Facebook has finally removed chat from Messenger, many marketers are looking for an alternative way to leverage the powerful social media network. While Facebook has released a new mobile messaging app called 'Textra', the results are mixed. Some marketers are excited by the new features and others are wondering what it means for their Facebook marketing strategy.
Facebook is offering marketers a paid "Textra" bot called the Messenger Bot which provides real-time ads on your phone. They first became available in the U.S. and Canada but now, users in all 50 states and Canada can use them.
There are many things that you should know about the Messenger Bot before using it. First, there are no filters to sort through and no graphics or images to upload. This means your messages don't have to be limited and you can make use of as many words as you want.
The Messenger Bot has recently come under criticism because of a relatively high rate of spam messages it sends out. Many say that the tool is not intended for use by regular users, so those who have posted their personal information on the site are affected by the spam.
But if you're not planning on promoting your product, the Facebook Messenger Bot is a fantastic tool for getting in front of your audience with targeted messaging. For example, if you have a product based on video marketing, it can help you set up your advertising campaigns in a way that is less time consuming. Since it's an ad, you have better control over where the message is delivered and how much it costs.
What's more, the Messenger Bot allows marketers to easily make changes to the script and also allow them to accept incoming calls. In addition, messages sent from the bot aren't deleted after being read; they can be replayed over again. This is especially useful for those who would like to track the message's impact on their audience.
Some have also complained that the Facebook Messenger Bot doesn't seem to be helping them with their marketing goals. While it seems to have a niche following, some have criticized it for potentially having too many messages delivered too quickly, leaving some users with no real chance to respond.
If you're looking for a tool to leverage Facebook's powerful social media platform, consider the Messenger Bot as your next digital marketing product. It provides an easy to use solution for marketers who use the site, but who also need a little extra support to truly take advantage of its features.
You'll have to invest a bit of time into learning how to use the bot properly, since there are a few limitations in terms of how many pages you can post in the short-term. As the program matures, the limits should increase and the ability to customize the functionality should increase as well.
There's no real opportunity to make big money with this service, but if you're focused on getting exposure and making a name for yourself on Facebook, this is a great place to start. If you just want to post updates and interact with your friends, you'll be able to do that quite easily.
Using the Messenger Bot is easy and convenient. Just like other Facebook apps, it's designed to be quick and simple to use and it won't take much time to get the hang of using it.
The Messenger Bot can be used by everyone, but it's particularly useful for marketers who have a little more experience in the business of online marketing. While you'll see your numbers and profits improve quickly, it will take some time to get the hang of the new features and tools of the platform.